The brief
London Luton Airport was preparing for its official opening by Her Majesty the Queen and needed an expert PR consultancy to undertake all the public and media relations relating to the event, with a comprehensive appreciation of the protocols involved. Our assignment resulted from an airline client recommendation.
Our approach
We prepared a short film of the occasion which can be viewed below and provided rushes to broadcast media and to an overseas ABTA conference which was attended by the international travel community.
The result
The opening event was widely recognised as a triumph and achieved extensive coverage in the national and regional press and broadcast media.
