The brief
A senior Corporate partner at law firm Morgan Cole was given the opportunity, with 24 hours notice, to explain changes in Company Law on BBC Breakfast News.
Our approach
To distill the complexity of a change in the law to make it relevant, accessible and of interest to an early morning ‘family’ audience. The partner was coached, given a succession of ‘mock’ interviews and had the confidence to appear ‘live’ for 5 minutes.
The result
It was a great success and gave rise to more media invitations for Morgan Cole. Corporate Partner James Greig says:
“I was very happy to be given the opportunity to appear live on BBC Breakfast News but felt daunted at the prospect, given that I had never done such a thing before. With sound, practical and relevant advice, Iain gave me the the confidence needed. He helped me anticipate the interviewer’s questions and worked with me on the answers I wanted to give. I am sure dealing with nerves prior to an event of this kind is crucial and ensures better performance on the day. I have no doubt things went better due to Iain’s support than they would have done. He also called me within minutes of the interview being over which I thought showed his professionalism and commitment to me and was much appreciated”.