The brief
This new barristers’ chambers – only the third set to start up from scratch in recent years – needed a launch campaign and event.
Our approach
We actively participated in and contributed to the barristers’ new business plans from the very outset. We formulated and implemented a complete PR, advertising and marketing campaign comprising promotional literature, the creation of a Website, features in ‘Legal Week’ and ‘The Lawyer’, coverage in the nationals and a succession of articles in the legal and specialist press. We culminated this campaign with a launch event at Somerset House.
The result
New instructions from former, current and new clients flowed in from the first day. The chambers is highly regarded by its peers.
