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News articles for April 2010

 

The value of time sheets

Ronel Lehmann, chief executive of Lehmann Communications

I fundamentally disagree with Frank founder (PR Week 16th April) that “Time sheets were pretty meaningless”

We are flexible in our approach to fee billing and often work on an hourly, project and retainer basis determined in agreement with the client.

I expect all my colleagues to record their time because together with our monthly executive summaries of media placements and other achievements there is no better way of measuring client value for money and agency profitably.

At a time when PR consultants wish to be taken seriously alongside other professional advisers, we must be accountable. In the legal profession, Slaughter and May is revered for charging for the value of the work, not the time it takes to complete – and while we studiously complete our time-sheets, this is something to which we can all aspire to.

PR WEEK


April 2010