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Is your business getting the full benefits of third party commentary?
By Tim Maltin, Lehmann Communications’ Chairman
Third party commentary is one of the best ways to publicise what you do, in an impressively current context of breaking news and topical issues. Put simply, third party commentary is getting a quote from you or a member of your company into a newspaper or magazine story which will be read by your target customer.
At Lehmann Communications we scan the newswires for the first sign of a breaking story in your sector, be it Divorce Law, Mining, Forensic Accountancy, Insurance, etc. This allows us to contact the conventional media, who will cover the story before their 4pm deadlines that day, and encourage them to include your quote, which we send to them in the format of a 100-word teaser.