News archive

2012
January (4)
2011
November (2)
October (2)
August (1)
June (1)
April (3)
2010
December (1)
November (2)
October (1)
September (1)
June (4)
May (1)
April (2)
March (1)
2009
October (1)
June (1)
April (1)
March (2)

News articles for November 2011

 

Law firms should fully outsource marketing to improve business development

“Pre-outsourcing, marketing in our five fee-earner firm accounted for up to 20 per cent of our £1m-plus turnover – which included the salaries of two marketing staff and expenditure to a PR agency to redesign our website. This eventually led us to outsource many aspects of our marketing to its subsidiary, DAA Marketing.”
Catherine Gannon, Managing Partner, Gannons

Read the article in full

Managing Partner – November 2011 [Volume 14 Issue 3]


November 2011