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Winning pitches. The magic of three
By Peter Rush, Lehmann Communications’ Associate Director – Pitches and Tenders
What’s the secret of winning tenders and pitches? It’s as simple as ABC. Step one, step two and step three. Beginning, middle and end. Get my drift?
The number three is universally regarded as creative and spiritual. To be really good at pitching you have to put in heart, soul and mind. Christians have the Holy Trinity and so do matrix fans. Hindus have the triad of Shiva, Vishna and Brahma and the Kabalah has three sepiroth (don’t ask, just Google) lying above the abyss. Atheists have DNA, Dawkins and death. Punters have tricasts, Hong Kong, The Triads, and horses come third when not backed each-way.