The brief
This historic independent school for boys wanted to raise its profile by promoting its rating by the Financial Times as one of the UK’s Top 15 Independent Schools.
Our approach
Taking a dual-pronged approach, we implemented a media relations and a press advertising campaign. Our media schedule capitalised on titles likely to be read both by the parents of prospective pupils and business sponsors. They ranged from Evening Standard, Hampstead and Highgate Express to the Jewish Chronicle. Our advertisements highlighted the availability of fully funded scholarships as well as the academic excellence of the School.
The result
The School attracted a high level of interest and applications for scholarships. Its pioneering and innovative approach was quickly copied by other independent schools in and around the capital who joined forces to launch their own press advertising campaign.
