The brief
This West End based, medium-size law firm wanted to ensure the best possible editorial coverage and partner rankings in the profession’s key reference directories: the UK’s The Legal 500 and Chambers & Partners and the Martin Dale Hubble directory in the USA.
Our approach
We write the paid-for entries for all the directories each year, sourcing and updating the information as required and so saving the partners the considerable time and energy involved in doing it themselves. We also actively promote the expertise of the partners to the directories’ journalists and arrange interviews as part of the essential profile-raising task both for the firm and the individuals.
The result
The partners we represent invariably get noticed and attract editorial accolades – as well as appearing higher in the rankings.