The brief
London’s leading transport company, wanted to promote its acquisition of the Redwing coach company and its fleet of 72 coaches. A key element in the group’s strategic growth and expansion, the acquisition was led by Addison Lee Managing Director Liam Griffin.
Our approach
We capitalised on our strong relationships with the UK business press to propose profile articles on Liam Griffin and his role and aims for Addison Lee, highlighting the company’s M&A strategy and entry into the coach market. We also offered Liam Griffin’s services to journalists as an expert commentator on UK delivery services, logistics and transport issues.
The result
Liam Griffin’s opinions on transport issues continue to be highly sought after by the media.
