The brief
This young and energetic tax consultancy wanted to raise its own profile and that of its founding partner Noshir Avari as key facets of its new business development campaign.
Our approach
We used our extensive range of media contacts to ensure that it is Noshir Avari they call on when they need articles or commentary from a highly regarded tax expert. We are also actively seeking out opportunities for presenting papers at events and seminars.
The result
Articles by Noshir Avari have appeared in titles that include the Jewish Chronicle, the Daily Telegraph, the Financial Times and Financial Advisor and he is frequently interviewed by leading journalists. A by-line for his firm on each occasion keeps his name in the public eye and generates new leads from his target markets.
