The brief
This leading Scottish clearing bank wanted to launch their new Canary Wharf Financial Solutions Centre with style and attract a high level of interest from potential business customers and the media, as well as celebrating the occasion with their Canary Wharf neighbours.
Our approach
We proposed a major firework display in the heart of Canary Wharf: all planned, arranged and managed by us. We invited local workers and the general public to attend, as well as business opinion-formers and leading journalists.
The result
The event had a dramatic impact – quite literally – and generated considerable media coverage, public goodwill and new business for the Bank.
