The brief
This internationally renowned diamond wholesaler wanted to launch a flagship retail outlet at the The Royal Exchange in the City of London.
Our approach
We organised and managed a prestigious preview reception at the store, with an exclusive guest list that featured High Net Worth individuals drawn from our own extensive circle of contacts, in addition to leading journalists from the luxury brand consumer titles and jewellery and retail industry publications.
The result
The event raised the profile of De Beers in the heart of the financial centre of the world.
