The brief
This charity wanted to launch a capital appeal to raise £6.5million to fund the building of a children’s hospice in Eltham, Kent, to serve 7 South London boroughs.
Our approach
We planned, implemented and managed a ‘turning the stone’ event on the site of the new hospice, followed by a launch reception in the elegant surroundings of the nearby Eltham Palace. Our guest list included journalists, celebrities, the Mayors of local boroughs, Members of Parliament, corporate donors and the families of affected children. An on-going press advertising campaign in the London press is meanwhile keeping the charity’s name in the eye of potential corporate donors in the City.
