The brief
At a Capital Appeal fundraising meeting, we suggested the idea of Demelza entering a garden at the Chelsea Flower Show 2009. We approached some leading garden designers and were delighted when Jo Thompson from English Garden Design agreed to not only name but recreate the garden for the charity afterwards.
Our approach
In the run up to the Chelsea Flower Show, we carefully briefed the media on the special work of the charity and the distinctive design of the garden. There has been so much media interest and considerable newspaper and broadcast coverage.
The result
The news that the garden has won a Silver-Gilt Flora award is so well deserved and the best possible profile raising outcome.
