The brief
This privately owned insurance and reinsurance advisory firm wanted to raise its profile in its main target market – the UK financial services sector. We won the assignment as the result of a recommendation by another client.
Our approach
We offered both strategic and tactical advice. A number of the company’s founder-partners were looking to step back from day-to-day operations so our recommendations included a programme of succession planning as well as effective campaigns to generate greater brand awareness among IFAs.
