The brief
Ronnie Fox wanted to establish his new City law firm – Fox in April 2006 as a centre of expertise in international employment and partnership law.
Our approach
We created a corporate identity for the new firm applications to stationery, signage and a new website. An intensive public relations campaign focused about his joining a small international elite of lawyers who have been the name behind the launch of two successful firms.
We ensured that he is an expert commentator on a variety of newsworthy issues including the advent of new legislation on age discrimination and more recently on bank bonuses
The result
The firm’s launch achieved a high level of coverage in the UK national and legal press. A significant number of new instructions were immediately generated. The firm is also attracting a high level of interest from prospective employees attracted by the opportunity of building a career in this dynamic environment.
