The brief
Ronnie Fox wanted to establish his new City law firm – Fox – from launch in April 2006 as a centre of expertise in international employment and partnership law.
Our approach
We created the corporate identity for the new firm with a first public expression through the Fox stationery, signage for the new premises and a new website. An intensive public relations campaign focused on the newsworthy fact that with the creation of Fox, Ronnie Fox was joining a small international elite of lawyers who have been the name behind the launch of not one but two successful firms: he was previously a name partner at Fox Williams.
In the October of Fox’s launch year, we capitalised on the advent of new legislation on age discrimination by offering the services of Ronnie Fox to the media as an expert commentator.
The result
The firm’s launch achieved a high level of coverage in the UK national and legal press. A significant number of new instructions were generated immediately at launch and are on-going. The firm is also attracting a high level of interest from prospective employees attracted by the opportunity of building a career in this dynamic environment.
