The brief
This UK-wide accountancy firm wanted to create a new communications channel to reach and inform prospective and existing clients.
Our approach
We proposed a bi-annual newsletter featuring expert comment on business issues, trends and opportunities, complemented by news about the firm. Our own editorial team proposed ideas for features, researched the stories and wrote them. We also designed and print managed each issue which was available both in hard copy and pdf formats.
The result
Haines Watts has established a stronger presence and a more distinctive edge in the marketplace as part of its business development campaign, as well as enhancing its CRM programmes.