The brief
This renowned and long-established British couturier approached us to help achieve its dual ambitions: to grow internationally and to promote its pre-AIM fundraising.
Our approach
We attracted the attention of the UK and international press with powerful press releases at interim and year-end announcements and profile pieces on the Chairman and Chief Executive. The resulting excellent coverage in the financial pages attracted keen interest from international fashion retailers and widely publicised the Company’s floatation on the AIM Market.
The Result
The Company raised £2.5m pre-AIM, signed a new £1m licensing deal in China and successfully floated on the AIM market.
