The brief
This renowned and long-established British couturier approached us to help achieve its dual ambitions: to grow internationally and to promote its pre-AIM fundraising.
Our approach
We attracted the attention of the UK and international press with powerful statements at interim and year-end announcements together with profile pieces on the Chairman and Chief Executive. The resulting coverage in the financial pages attracted keen interest from international fashion retailers and widely publicised the Company’s flotation on the AIM Market.
The Result
The Company raised £2.5m, signed a new £1m licensing deal in China and attracted interest from other retailers and joint venture partners.
