The brief
Holiday FM Radio – a UK-based company that provides radio programmes for English-speaking holidaymakers in resorts in Spain, Greece, Malta and the Canaries – wanted to attract interest from venture capitalists as part of its pre-IPO funding strategy.
Our approach
We raised the profile of the company and excited potential investors through an intensive media relations campaign, focusing on titles read by venture capitalists.
The result
The funding this ambitious young company needed was achieved.
