The brief
Internet Television Productions wanted exposure for its Miss World IPTV Channel and website, which provides live interactive footage from the famous competition.
Our approach
We issued a number of press releases to our extensive list of journalist contacts to help raise the awareness of the new opportunity for readers to vote online for Miss World. We accompanied our communications with high quality photographs, which attracted considerable media interest.
The result
We successfully re-positioned out client’s brand to show it embraces digital technology which can be applied to other organisations.
