The brief
This new barristers’ chambers – only the third set ever to start up from scratch in recent years – needed a launch campaign. Romie Tager QC, one of the founders, was recommended to us by another client.
Our approach
We actively participated in and contributed to the barristers’ new business plans. We formulated and implemented a complete PR, advertising and marketing campaign comprising promotional literature, the creation of a website, features in ‘Legal Week’ and ‘The Lawyer’, coverage in the nationals and a succession of articles in the legal and specialist press.
The result
New instructions from former, current and prospective new clients flowed in from the first day. The chambers is highly regarded by its peers.
