The brief
This specialist company in educational insurance wanted to raise market awareness of its name and the benefits of school fee insurance, concentrating in the critical run-up to the start of the new school year.
Our approach
We capitalised on our excellent relationships with journalists including national broadsheets and the educational press and offered SFS Insurance as expert commentators.
The result
One landmark achievement was front-page coverage in the Sunday Telegraph featuring an SFS Insurance case study and by-line. The accurate targeting and the positive and informative storyline attracted a large number of enquiries from potential customers.
