The brief
This specialist company in educational insurance wanted to raise market awareness of its name and the benefits of school fee insurance, concentrating on the critical run-up to the start of the new school year.
Our approach
We capitalised on our excellent relationships with journalists from national broadsheets and the educational press and offered SFS Insurance Group people as expert commentators.
The result
One landmark achievement was front-page coverage in the Sunday Telegraph in August with a half-page article featuring an SFS Insurance Group case study and by-line. The accurate targeting and the positive and informative storyline attracted a large number of enquiries from potential customers.
