The brief
This City law firm wanted to inform the market and potential clients about their appointment of a leading divorce lawyer and the creation of a complete new team.
Our approach
We offered the new partner’s services to the media to provide expert commentary on celebrity divorce cases – including that of Sir Paul McCartney and Heather Mills – that were setting important legal precedents. We also approached the Daily Telegraph with the offer of a topical New Year article on the disadvantages of opting for a fast on-line divorce to combat the January marriage blues: the month of the year when at least 25% of divorces are applied for.
The result
The New Year article was published in the Money section of the Saturday Daily Telegraph, achieving full page prominence plus a call-out on the section’s front page. Stewarts Law is now strongly associated with outstanding expertise in divorce law and is frequently appointed to act on high profile cases.
