The brief
Long-established pharmaceutical company William Ransom needed expert strategic guidance when it necessitated a head office relocation, incurring redundancies at two locations where they had strong historic links.
Our approach
We proposed that, because of the strong personal relationship that had existed for many years between the company and the communities in which it operated, the Chairman should meet and discuss the situation in person with the local press.
The result
The press ran the story as a balanced piece.
